For the first time since the dawn of cable TV, the number of U.S. households paying for TV subscriptions is falling, marking a potential turning point in the TV business.
Between the first and third quarters of this year, 335,000 fewer homes out of 100 million subscribed to TV service from a cable, satellite or telecom company, according to research firm SNL Kagan.
The reason for the declines remains unclear. Several cable operators have blamed the weak economy. But some analysts look to the growing popularity of online video.
(Source: WSJ Article, Nov. 22, 2010)
Historians may someday note with wonder that by the end of 2010, at least six cable television shows were about auctioneers and pawnbrokers. And all were considered successes by their respective channels. (Source: NY Times)
- SNL Kagan Analysis Shows U.S. Multichannel Video Subscribers Drop for Second Straight Quarter (prweb.com)
- The Cord Cutting Myth: Now A Little Less Mythical? (tvbythenumbers.zap2it.com)
- US cable TV bleeds subscribers as online grows (showbizandstyle.inquirer.net)
- SNL Kagan: Cord-Cutting’s A Fact; Other Factors Drive Down Pay TV Subs Too (paidcontent.org)
- A New Study from SNL Kagan “Checks In” On Mobile Location-Based Services (prweb.com)
- Fewer Americans Pay For Cable TV (npr.org)
- Media Decoder: Cord Cutting? Cable Subscriptions Drop Again (mediadecoder.blogs.nytimes.com)